Passive data collection is used to help “predict user preferences based on an historic profile of interactions with a company or site.” Another example of passive data is the analytics provided about website usage, including most visited pages, time of visits, time to purchase and non-linear path to purchase. This could be anything from information about repeat sales, time of sale, merchandise purchased and even geographic location and demographic data.
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This is known as passive data collection where the customer is not required to take any specific action and data is collected by the POS. An example of the first would be a POS system. There are essentially two ways in which data is collected from customers online.
WHAT IS A POINT OF SALES SYSTEM SOFTWARE
Globally, the POS software market is a growth industry, and while that does serve to highlight its importance it also leaves business owners with a lot of choices to make before deciding on an integrated solution. A point-of-sale system can be much more than an effective way to take payments from your customers, but few business owners are leveraging the data that is available from an integrated POS. You’ll need to make decisions based on solid data to make effective decisions that will help grow your business. Your great business idea may have been a stroke of genius, but to make it work, you’ll need data. Features and benefits galore, there are some POS systems that are tailored for eateries, some for retail stores and some for multichannel online ecommerce websites, but it’s not so much about what your POS can do, it’s what data you get from your POS that can help you make business decisions. The challenge of choosing a POS system may be the first decision you have to make for your business, whether you’re a brick and mortar retailer, a restauranteur or an online ecommerce website.
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POS Data Analysis: The Truth About your BusinessĪsk not what your POS can do, but what your POS can do for you.